WHY EARN YOUR STRIPES?
We’re a movement redefining fitness with mission and passion.
More than just workouts, Earn Your Stripes is a results-driven experience rooted in community, accountability, and achievement. Here’s what sets us apart:
Proprietary Rank System
Our military inspired Rank System motivates members to stay consistent and level up - fueling retention, loyalty, and results.
Gamified Fitness Experience
EYS turns workouts into a mission-based journey, transforming goals into challenges and accomplishments into earned ranks.
Smart Tech & Personal Analytics
Every member’s progress is tracked with real-time workout data, performance feedback, and progress insights via our integrated platform.
Proven Member Retention
Our system drives engagement and consistency, delivering retention rates over 30% higher than the industry average.
Scalable Studio Model
Designed for both urban and suburban markets, our studio footprint and operations are optimized for efficient growth.
Inclusive Training
From beginners to elite athletes, our expertly programmed Fit, Combat, and Core classes meet every member where they are.
Expertly Designed Workouts
Our class formats are built by top-tier trainers to challenge the body, engage the mind, and build long-term fitness success.
Best-in-Class Franchisor Support
From site selection to grand opening and beyond, our team is in the trenches with you, every step of the way.
Positioned in a Booming Market
With boutique fitness continuing to outpace traditional gyms, EYS is uniquely positioned to lead the next wave of studio growth.
JOIN ONE OF THE FASTEST GROWING FITNESS BRANDS IN COUNTRY
Our studio owners benefit from our business experience, unique studio offering, and a turnkey solution that can be operated as an owner manager or investor model. EYS is deploying across the country. Are you ready to commit to a scalable business model can help change your life?
Complete the form and a member of our leadership team will contact you directly.
OPPORTUNITY TO OPEN CASH FLOW POSITIVE FROM DAY ONE
- Data-driven back office
- Game-changing technology including our custom built EYS App
- Integrated marketing & business management platforms
- Strong support and ongoing operational training
- Systems and processes driven
- A genuine partnership – our success is your success
Fully Scripted Workout Content
The EYS team of fitness professionals delivers full "plug and play" workout content so you can stay focused on your members' form and safety.
Built-In Member Engagement
Our system allows you to communicate with members through multiple channels to keep them focused and active.
CONVERT YOUR EXISTING FITNESS OR WELLNESS BUSINESS TO EARN YOUR STRIPES
Already own a fitness or wellness studio? Take it to the next level with the strength of the EYS brand behind you. Here’s why converting makes sense:
Instant Differentiation in a Crowded Market
Rebrand, refresh and stand out with our military inspired group training experience, proprietary Rank System, and powerful community culture – a proven formula that attracts and retains members.
Plug & Play Business Systems
Access our comprehensive franchise support, from marketing and operations to tech tools and training – so you can focus on leading your squad and growing your revenue.
Capitalize on Your Existing Assets
Keep your current location, team, and local presence – and supercharge it with the EYS brand, programming, and national momentum.
WE ARE WITH YOU EVERY STEP OF THE WAY
SITE SELECTION
We guide you to the right location with demographic analysis, competitor insights, and expert support to set your franchise up for success.
STRATEGIC PLANNING
From financial forecasting to pre-sale strategies, we help you build a detailed plan to launch and scale your studio with confidence.
DESIGN & BUILD
Our team assists with studio layout, branding, and construction management to ensure a seamless buildout aligned with the EYS experience.
RECRUITMENT & TRAINING
We help you hire top-tier talent and train your team in EYS systems, programming, culture, and customer experience from day one.
INITIAL LAUNCH
You’ll receive hands-on support during your studio’s grand opening to drive memberships, media buzz, and operational readiness.
ONGOING MARKETING
We provide continuous marketing tools, seasonal campaigns, and digital strategies to keep your lead pipeline strong and the EYS brand top-of-mind.
Disclaimer: This website and the franchise sales information on this site do not constitute an offer to sell a franchise. The offer of a franchise can only be made through the delivery of a Franchise Disclosure Document (FDD). Certain states require that we register the FDD in those states. Such registration, or exemption, does not constitute approval of the information in the FDD by that state agency. The communications on this website are not directed by us to the residents of any of those states. Moreover, we will not offer to sell franchises in those states unless we have registered the FDD (or obtained an applicable exemption from registration) and delivered the FDD to the prospective franchisee in compliance with applicable law.